Tysers, an independent Lloyd’s broker and member of the Australian AUB Group, has appointed Dr. Maxim Baer as Managing Director (MD) of Tysers Belgium, based in Brussels.
The appointment aligns with AUB’s ambitious European expansion plans, leveraging Tysers’ Lloyd’s market access and strong specialty capabilities.
In his new role, Dr. Baer will lead Tysers’ strategic growth and development across the European Economic Area through organic expansion and targeted Mergers & Acquisitions (M&A).
He is also responsible for external growth (M&A) in Continental Europe with a focus on commercial insurance brokers and MGAs.
Most recently, he spent over three years at Accenture, where he served as Industry Lead for Insurance across Germany, Austria, and Switzerland.
Previously, Dr. Baer held senior leadership roles in claims management, strategy, M&A, and corporate development at ERGO Group (part of Munich Re), where he spent over nine years.
More specifically, at ERGO, he was the MD at Legal Net GmbH (ERGO International Claims Management), Strategy – Corporate Development – M&A at ERGO Switzerland (D.A.S.), and Chief of Staff to a Group Board Member.
Dr. Baer commented, “It’s an exciting time to join Tysers and lead our ambitious growth agenda in the EEA. I look forward to building on Tysers’ Lloyd’s market access and specialty expertise to further strengthen our position in continental Europe.”
