Spanish insurance company MAPFRE has announced it is restructuring MAPFRE AM, its asset management company, by creating new departments and redefining responsibilities.
As part of this move, MAPFRE has created a strategic project development and innovation area, which will integrate initiatives already underway, such as the incorporation of the Aladdin technology platform, announced at the end of 2024, and the promotion of the discretional portfolio management business.
The asset manager is transforming its focus from a product factory to a services factory through the implementation of two new specialised verticals:
Investment area: dedicated to developing traditional fixed income and equity funds, alternative investments, and ALM (managing the group’s balanced sheet).
Asset allocation area: Concentrated on multi-asset strategies and fund selection.
This transformation is part of MAPFRE’s goal to become a benchmark in financial planning. To achieve this, it will rely on MAPFRE AM, as well as on the advisory services offered by MAPFRE Inversión, with both MAPFRE Vida units set to report good results for 2025.
“The changes we’ve announced represent an alignment of objectives between the fund portfolios and the insurance portfolios.” We have an excellent multidisciplinary team in place, so it makes sense for us to lead the charge in financial planning as well,” said Juan Bernal, MAPFRE’s group chief investment officer.
According to the announcement, MAPFRE AM will end the year with €12.6 billion (97%) in mutual and pension fund assets and €450 million in net subscriptions. The company anticipates net subscriptions will exceed €700 million, a 55% increase.
“We’re benefiting from the good performance of the market, that’s for sure, but we’ve also achieved very positive net production by shifting savings towards mutual funds,” said Álvaro Anguita, CEO of MAPFRE AM.
When the asset volume of the group’s portfolios is included, the asset manager’s total assets under management exceed €43 billion.
Fernando López, general manager of MAPFRE Inversión, highlighted that the unit will report record revenues of almost €150 million for the year.
“Our commitment to financial advisory services is attracting both current clients —only 6% of MAPFRE clients in Spain have a savings or investment product— and new clients. This is due in large part to our increasingly specialized office network and the number of financial agents we have at our disposal,” added López, who recalled nearly 1,800 agents are now authorised to sell financial products.
