Acrisure, a global fintech company offering insurance, reinsurance, real estate and financial services, has launched Acrisure Private Office, designed to support high-net-worth individuals and families in the UK dealing with complex personal insurance needs.
This initiative follows Acrisure’s acquisition of Smith Greenfield earlier this year, integrating specialised private client expertise into the company.
Steve Smith, who founded Smith Greenfield more than 30 years ago, leads the newly created team.
As wealth, lifestyles, and risks become more interconnected, traditional approaches to personal insurance can be fragmented and reactive.
By offering a single, trusted relationship to manage and coordinate all insurance requirements, Acrisure Private Office provides clients with the tailored care of a boutique adviser alongside the extensive backing of a global enterprise.
Bringing together specialist expertise from across property, collections, travel, cyber, health, and personal liability, the service is designed to simplify complexity and help clients align their protection as their lives evolve.
Steve Smith, Head of Private Clients at Acrisure UK, said: “Private client insurance is becoming more complex, with clients often managing multiple assets, changing family circumstances, international considerations, and emerging risks such as cyber exposure. This is rarely about a single policy or asset. It is about understanding the wider risk profile around the client and their family, and making sure the advice reflects that full picture.”
“We are seeing more conversations around intergenerational planning, particularly where families want to make sure the next generation understands the protections available and the importance of having suitable cover in place. Acrisure Private Office has been created to support these conversations and provide a coordinated and considered approach to managing risk.”
