Admiral Group, an UK-based insurance company, has reached an agreement to acquire Flock, a digital commercial fleet insurance provider.
Valued at £80 million, the acquisition, subject to regulatory approval, gives Admiral access to Flock’s innovative telemetry technology, which tracks vehicle data in real time.
Flock’s digital platform uses proprietary AI-driven risk models trained on hundreds of millions of miles of real-world driving data to reward commercial motor customers demonstrating improved safety throughout the lifetime of a policy.
The company’s easy-to-access digital channel, making it an attractive option for commercial fleet owners. As a result, the insurer now covers hundreds of connected vehicle fleets, providing them with personalized, real-time safety guidance and recommendations informed by live driving data.
Admiral Pioneer, the Group’s venture building business, initially partnered with Flock to expand the Group’s focus on commercial motor customers in 2024.
Emma Huntington, CEO of Admiral Pioneer, said: “Thirty years ago, Admiral started life as an entrepreneurial challenger, committed to using data and technology to deliver better prices and service for customers. Having partnered with Flock since 2024, we’ve seen first-hand how successfully they’ve applied a similar approach to the commercial motor insurance market.
“This acquisition will give us immediate access to a high-growth segment, proven technology and a scalable platform. We are looking forward to working with Ed, Antton and the team to deliver high-quality cover and service to both new and existing fleet customers, and safer roads.”
The acquisition is a strategic move for Admiral, designed to futureproof its motor offering and expand its product offering, building on its existing strengths in areas such as data and technology, distribution, pricing and claims, risk management, and customer service.
Flock will become Admiral’s telemetry fleet insurance proposition, and the company’s team will join Admiral’s fleet insurance offering. Ed Leon Klinger, Flock’s CEO, will join Admiral Pioneer’s leadership team.
Ed Leon Klinger, CEO of Flock, commented: “Our mission at Flock has always been to make the world quantifiably safer, with a belief that insurance should help reduce accidents, not just pay for claims. Over the last decade, we pioneered a dramatically different approach to the industry, using real-time data and AI to reward safer driving habits, and reduce fleet customers’ costs.
“I am incredibly proud of the Flock team for what they have achieved. This acquisition by Admiral is a momentous day for us. It brings together Admiral’s scale and expertise with our talented people and technology. I am so excited about what this transaction means for our customers, our employees, and the future of the sector.”
Antton Peña, Founder of Flock, added: “The fleet industry has evolved rapidly in recent years, driven by the adoption of new technology. We have built a product that responds directly to the changing needs of fleet operators, and we have seen strong demand as we have expanded our offering to support a wider range of fleet types.
“This acquisition by Admiral brings together our technology with Admiral’s best-in-class service, enabling a stronger and broader proposition for fleets and brokers. We are excited about the journey ahead alongside Admiral, our broker partners, and fleet customers.”
The transaction is expected to complete in the second quarter of 2026 and will be funded through existing resources and credit facilities.
