Global insurance carrier Allianz has renamed trade credit insurer, Euler Hermes to Allianz Trade, effective immediately.
Allianz Group purchased the trade credit specialist in 2018.
The company said: “We are the world leader in trade credit insurance, operate in 52 countries and count over 5,500 employees. Changing our brand name to Allianz Trade means reinforcing our position as a global player. With the new brand name, we will benefit even more from the reputation and strength of the Allianz Group, which has an extensive global network of expertise.”
In addition, the brand new name will directly support the implementation for the company’s 2025 strategic plan, which underlines their strong ambition for growth across all their lines of business and geographies.
The plan is based on three pillars, with the first one focusing on extending core business which includes continuing to work on delivering top-level service in all market segments and building on unrivalled underwriting tools, skills and infrastructure, and on a multichannel distribution including the Allianz agents network.
The second pillar focuses on scale growth engines, which will see the company develop faster growth engines such as surety and specialty solutions, as well as investing to develop further and quickly expand their market shares.
And the last pillar is aimed on preparing for a new world, which focuses on the longer term and preparing for the future of trade, and remaining ahead of the game by shifting to B2B trade online and becoming a key player in this new ecosystem.
CEO of Allianz Trade, Clarisse Kopff commented: “We are now Allianz Trade. What does it mean for our company, for our clients and for our employees? In one word: more. More global expertise and knowledge inspiring more local solutions. More confidence in tomorrow with more opportunities to help businesses grow. More foresight and customized service. More ability to keep up even better with technological transformations. More visibility to attract new talents, and more career opportunities for our employees.
“There is a lot to be excited about, and we have only just begun to explore the possibilities.”
Chris Townsend, member of the Board of Management of Allianz SE, added: “We are excited to see Euler Hermes become Allianz Trade and are convinced that the change will bring about many benefits in terms of awareness, business development, growth and innovation. Allianz Trade is a unique, data driven and tech-enabled business, of which we are extremely proud.”
