AXA’s Commercial unit has hired Mike Crane as SME & Specialty Director, effective January 2025.
Crane’s appointment follows the departure of Deepak Soni in August.
A renowned veteran across the sector, Crane has extensive experience across the market and brings a deep degree of business transformation knowledge and expertise towards his new role.
He spent more than eight years serving as Managing Director of LV= Broker, where he played a crucial role within the company’s transformation following its acquisition by Allianz UK and the integration of Legal & General’s general insurance business.
During his time at LV= Broker, Crane was responsible for establishing and growing the firm’s commercial business in the broker market.
In addition, Crane has also previously held commercial leadership roles at NIG and Aviva.
Addressing his appointment, Crane said: “I’m excited to be joining AXA. Jon and the team have an excellent reputation in the broker market and a strong team culture that I’m very much looking forward to being part of. The business has ambitious plans for the future, and I’m keen to help enable these to be successfully achieved.”
Jon Walker, CEO at AXA Commercial, commented: “Mike’s extensive market knowledge and experience will be a huge asset to the business at a time when we are focusing on improving the customer journey and integrating new technology to meet their needs and demands.”
