Broadstone, an independent UK financial services consultancy, has announced the appointment of Matthew Ford as Head of its Insurance Advisory & Remediation division.
Ford brings deep practitioner expertise in delivering client-centric solutions across the insurance market and has held various leadership positions at both consulting and insurance firms.
He joins Broadstone from Milliman, where he was a Principal in its London life practice, with a particular focus on pension risk transfer and capital management propositions.
Prior to that, Ford served as Finance Director for the annuity and legacy insurance businesses of Lloyds Banking Group. He also held roles at WTW, Prudential Assurance Company, PwC and Aviva.
Ford’s appointment will enable Broadstone to expand its offering, particularly across the pension risk transfer market, while broadening its footprint in insurance technology and the Lloyd’s and London markets.
His appointment follows Lovell Minnick Partners’ strategic growth investment in Broadstone, announced in January 2025, to accelerate the expansion of its capabilities, particularly within its Insurance Advisory & Remediation division.
Ford commented, “Broadstone already has a strong reputation in the insurance industry but there is a significant opportunity to spearhead further growth as the business continues to invest in its differentiated proposition. I am delighted to be joining at this time and will use my experience working at both consultancies and insurance firms, to bring a strong market focus and deliver bespoke, client-relevant solutions as we expand our insurance sector business.”
Tony Gusmao, CEO of Broadstone, added, “Matthew’s appointment to lead our growing Insurance Advisory & Remediation division reflects our continued investment in the strategically important insurance market. He has a great pedigree with significant practitioner experience in insurance which will be critical as we continue to scale Broadstone’s footprint in this market.”
