Global re/insurer Chubb has launched Blink, a new suite of consumer insurance products that will be offered via its affinity and digital broker partners.
The first Blink product is personal cyber protection, currently available across 25 US states.
“Consumers will have the ability to select coverage options they need now, at their current stage of life, through brands they already love and trust,” said Laura Bennett, Senior Vice President of eConsumer for Chubb in North America.
“Blink will appeal to consumer-savvy companies looking to create added value and increase customer loyalty through an insurance offering backed and sold by an industry leader like Chubb,” Bennet added.
“Whether it’s an offer made alongside a purchase, or an integrated experience using Blink APIs, Blink reimagines how customers experience insurance in the digital world.”
Blink offers customizable coverage options and modular policies, and aims to address the significant coverage gap between those who are concerned about cyber security, and those who have cyber insurance protection in place.
“Blink is an exciting evolution for Chubb, allowing us to help ease first-time, or digitally-savvy, insurance consumers into the right coverage at the right time in their lives,” said Sean Ringsted, Executive Vice President, Chubb Group, Chief Digital Officer and Chief Risk Officer.
“Chubb’s proven track-record of scaling our network of partnerships has opened new revenue opportunities as well as created unique customer experiences in a digital world.”