CyberCube, a provider of cyber risk analytics, has entered into a strategic partnership with Affinity Marketplace to integrate insurance quoting within a single workflow, to drive growth in Small to Medium Enterprise (SME) cyber insurance adoption.
The partnership aims to simplify several longstanding challenges faced by SMEs during insurance adoption, including the need to simplify cyber risk communication, improve broker efficiency, and expand cyber expertise across brokerage organisations.
It will utilise CyberCube’s Broking Manager software, which applies analytics to produce targeted information on a client’s cyber risk profile. By bundling cyber risk education and insurance quoting together, brokers can remain within a single ecosystem throughout the client journey.
The solution breaks down complex cyber risk information into clear, relatable business exposure insights, helping SMEs better understand their risk and insurance requirements.
Broking Manager reports enable discussions on company-specific financial exposure and provide risk transfer benchmarking data to support insurance buyers when making limits and coverage decisions, explained the pair.
Nate Brink, Head of Broker Sales & Account Management, CyberCube, commented, “This strategic relationship between CyberCube and Affinity Marketplace solves the margin and education crunch that has long plagued the SME cyber insurance sector.
“By automating the quoting process directly alongside actionable exposure data within the same workflow, brokers can instantly demonstrate real risk without using complex technical jargon.”
Andrew Suesserman, Co-Founder, Affinity Marketplace, said, “Affinity Marketplace is all about giving brokers the tools they need to scale efficiently, and this collaboration with CyberCube does exactly that. We’ve combined rapid, automated cyber quoting with clear risk diagnostics in a single environment.
“This removes the complex jargon that usually stalls SME sales and gives generalist brokers the confidence to advise on exposures and limits like seasoned cyber specialists. We can’t wait to see our brokers leverage this to unlock new, highly profitable growth.”
Kevin Merchant, National Cyber Practice Leader, Wholesure, added, “With too few cyber specialists in the market today, closing the critical SME protection gap has felt like an uphill battle. Combining Affinity Marketplace with CyberCube has been an absolute game-changer for our brokers, retail agents, and the insureds we protect.
“By utilising Affinity Marketplace, our brokers gain instant access to seamless, efficient cyber quotes, eliminating the traditional friction of the placement process. Coupled with CyberCube’s robust financial loss impact and benchmark reports, our retail agents are equipped with the exact data-driven storytelling tools they need to educate insureds. We can present small business owners with clear, quantified evidence of their true financial exposure and show them how their peers are structuring their risk transfer.”
