Artificial Labs, a provider of digital broking and underwriting technology, has announced the appointment of Elizabeth Wooliston as Chief of Markets, effective immediately.
Wooliston will leverage her 30-year career in the insurance and reinsurance market to oversee market engagement, and work with Artificial’s partners to effectively deploy the company’s Smart Underwriting and Smart Placement tools.
She will collaborate closely with carriers and brokers to gain insight into their strategic business objectives, identifying opportunities for digitisation to continue to support their future growth, productivity, and positive client experience.
“Elizabeth brings unparalleled expertise and understanding of the specialty and commercial insurance markets,” said David King, Co‑Founder and Co‑CEO of Artificial.
Adding: “Her appointment strengthens our leadership team and positions us to expand the reach of our industry-defining Smart Underwriting and Smart Placement products.
“Her appointment reflects Artificial’s commitment to building a team that combines deep market experience with technological innovation, ensuring brokers and underwriters can benefit from the efficiencies of digital transformation.”
Throughout her career, Wooliston has held executive roles in underwriting, broking, and insurtech, having most recently served as Underwriting Director at the Lloyd’s Market Association (LMA).
Prior to this, the executive was the CEO of Nimbla, a challenger trade credit MGA. For nearly two decades she held various roles at Aon culminating in Chief Broking Officer for EMEA. She has also held board roles at Fidelis Insurance Group, Arthur J. Gallagher UK, and the Women’s FA.
Commenting on her appointment, Wooliston said:“Johnny, David, and the team have built an extraordinary business over the last 12 years. Their bold vision and world-class software combine to make a truly compelling proposition for an insurance market which is ready and hungry to adopt a smarter way to transact business. I am genuinely excited to be part of the next stage of their growth.”
