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Great-West Lifeco announces Rix-Broom’s appointment as CEO, Europe

23rd May 2025 - Author: Kassandra Jimenez-Sanchez -

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Great-West Lifeco Inc. has announced Lindsey Rix-Broom, currently CEO of Canada Life U.K., has been appointed as CEO, Europe, effective July 1, 2025.

Great-West LifecoThis move follows the news that David Harney, currently President & COO, Europe and Capital & Risk Solutions, will be taking over the role of President & CEO, Great-West Lifeco and Canada Life, on the same date.

In her new role, Rix-Broom will report directly to Lifeco’s President & CEO and join the Lifeco Executive Management Committee.

She will continue to lead Canada Life U.K. until a successor is appointed, ensuring a smooth transition and continued momentum.

The executive, who has 25 years of leadership experience, brought strong focus and ambition to her role as CEO of Canada Life U.K., resulting in the delivery of strategic priorities to simplify, modernise, and grow the business.

Shehas driven significant growth in core business areas, successfully leveraged a major market opportunity in the UK Bulk Purchase Annuity sector, realized substantial value from the balance sheet, and spearheaded significant operational and technological modernisation initiatives.

“Lindsey’s skill, leadership, commercial acumen, and customer focus have created strong momentum in our U.K. business, and I know she’ll bring the same disciplined approach to this role leading our European business segment,” David Harney, Incoming President & CEO, Great-West Lifeco and Canada Life, stated. “I look forward to working closely with Lindsey as we advance Lifeco’s strategy in Europe.”

“Lindsey is a proven leader who has demonstrated her ability to deliver sustainable growth and value,” said Paul Mahon, President & CEO, Great-West Lifeco and Canada Life. “With these changes, David Harney has a strong and experienced team to execute against Lifeco’s ambitions as he takes on the leadership of the company.”

Commenting on her appointment, Rix-Broom said: “I’m excited about the opportunity to work alongside our leaders across Europe to expand our presence and impact for customers in the U.K., Ireland, and Germany.

“We have focused strategies, strong teams, and a culture of excellence when it comes to delivering for our customers. I look forward to continuing to build upon Lifeco’s momentum established under David Harney.”