Liberty Mutual Insurance has announced changes to its dual-channel distribution strategy for specialty and excess & surplus (E&S) insurance solutions.
The changes are set to improve business operations and better serve retail and wholesale brokers in efforts to meet the changing and increasingly complex and interconnected needs of businesses, says Liberty Mutual.
Henceforth, all US commercial, specialty and E&S products placed via retail brokers are to be Liberty Mutual branded, with Ironshore becoming a wholesale-exclusive brand.
GRS North America Specialty and Ironshore President Matt Dolan, said, “Since Liberty Mutual’s acquisition of Ironshore in 2017, we have offered commercial, specialty and E&S products under both the Liberty and Ironshore brands, regardless of channel.”
“The distinction between Liberty Mutual for retail and Ironshore for wholesale will create a clearer, more consistent experience for customers and partners and demonstrates our dual-channel commitment.”
Liberty Mutual affirmed that wholesale and retail brokers should continue to work with their current underwriting and distribution contacts and can expect to see branding changes rolled out over the coming months.
