Liberty Mutual Insurance has launched a “first-of-its-kind” carrier-backed conversational AI auto insurance quoting app that enables ChatGPT users to receive a quote in minutes through a chat-based interaction instead of a traditional online form.
According to the firm, which is reportedly the 7th largest auto insurer in the US, quotes are now available via the app in ChatGPT for drivers in seven states: Arizona, Kentucky, Ohio, Missouri, New Mexico, Utah and Wisconsin.
Liberty Mutual said it plans to offer conversational AI quoting in more than 40 states by the end of the year.
The firm continued, “ChatGPT users who have connected to the Liberty Mutual app may receive an auto quote by answering a short series of questions, after which they are directed to LibertyMutual.com to finalise their coverage selections and bind their policy.
“Unlike some aggregators’ apps that appear to provide a range of expected prices that direct users to different websites, the Liberty Mutual app uses the company’s rating engine to provide an accurate, personalised quote based on the user’s inputs.
Tyler Asher, Liberty Mutual Chief Distribution and Marketing Officer, US Retail Markets, concluded, “We are excited to extend access to our products and provide additional platforms for customers to find great coverage at a great price.
“Consumers have more choice than ever in how they choose to shop, including emerging channels like conversational AI and large language model (LLM) platforms.
“As this shopping process continues to evolve, it’s beneficial to customers that we meet them wherever they are, leveraging the newest technology to simplify the buying experience and deliver personalised coverage faster and more intuitively than ever before.”
