LivWell Asia, a digital Health and Protection-focused Insuretech operating in Vietnam and India, has hired Wilf Blackburn as its new Chair.
Blackburn has a record of driving growth and profitability in emerging markets, including Asia, where LivWell is building its presence in the health and protection segment to address the needs of both Millennials and Gen Zs.
He most recently served as the Regional CEO of Insurance Growth Markets for Prudential, where he was responsible for steering 16 markets across Asia and Africa towards accelerated growth.
Previously, Wilf was the CEO of Prudential Assurance Company Singapore, a position he held for four years.
He joined Prudential Corporation Asia in 2012 and was responsible for leading new market initiatives, including overseeing the launch of Prudential’s business operations in Cambodia and the establishment of Prudential’s representative offices in Myanmar and Laos.
He also served as Vietnam Country Head, where he oversaw the asset management and consumer finance businesses.
Earlier in his career, Blackburn had been with global insurer Allianz for over a decade, where he had served as CEO in China, Thailand, and the Philippines.
Nikhil Verma, Group CEO & Co-Founder of LivWell, commented on the hire: “Excited to have Wilf join our board and steer our vision. He has the transformative mindset, experience, and drive to help us accelerate towards our goal of becoming a leader in Health and Protection in Asia, and I have seen this firsthand during my time with Wilf while he was CEO at Prudential Vietnam.”
Blackburn commented: “LivWell’s vision on health and protection and their strong progress so far has got me excited to join at this early stage and be a part of the rapid building of a digitally enabled insurer for the next generation. The founding team’s ambition to create a regional customer-centric insurance business was key to my interest, as we see a major opportunity to create offerings that are relevant to the emerging generation of Asian consumers.”
