WTW has announced the appointment of Paul Lubbers as the Head of Affinity & Programs, US, within Corporate Risk and Broking (CRB).
Leveraging his deep experience within the Affinity sector, Lubbers assumes a pivotal role in driving comprehensive growth and success for both the Affinity Consumer and Commercial Programs across the US business landscape, the broker stated.
In his new role, he will be responsible for driving growth of both the Affinity Consumer and Commercial Programs within the US Additionally, he will focus on enhancing the seamless integration of tailored insurance solutions with partner organisations’ core activities.
This entails leveraging his industry knowledge to strategically align insurance offerings with the unique needs and aspirations of each organisation’s members, fostering long-term customer engagement and value.
Lubbers will report to Christine Panet-Raymond, Head of Affinity, Programs, and A&H, North America, CRB, who commented: “Paul brings to WTW a strong background and deep experience in the affinity business. His extensive involvement in crafting customer-centric solutions, driving operational excellence, and cultivating strategic partnerships showcases his deep comprehension of our industry.
“His appointment fortifies our commitment to expanding our US Affinity business, and we are certain that Paul is the person who can get us there.”
Lubbers joins WTW after more than twenty years of industry experience, most recently serving as Global Client Director for ServiceNow, where he spearheaded operational efficiency and digital transformation strategies for financial services firms within the Fortune 250.
He also spent ten years of his career working at Aon, where he directed global Affinity segments and provided executive oversight for Aon Affinity’s startup around voluntary benefits, loyalty programs, and Discount Medical Provider Organization (DMPO) businesses.
Additionally, Lubbers held influential leadership roles at McKinsey & Company and Allstate.
