Reinsurance News

Price Forbes Re hires Bruce Ford as Chief Commercial Officer Asia & Head of MGA

13th March 2026 - Author: Luke Gallin -

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Bruce Ford joined reinsurance broker Price Forbes Re in March 2026 as the firm’s Chief Commercial Officer Asia and Head of MGA, following more than two years with specialist re/insurance broker, Miller Insurance Services.

In his new role with Price Forbes Re, Ford leads the development of the reinsurance broker’s MGA practice across Asia, with a focusing on strategic growth initiatives.

He works closely with MGA clients to enhance their business operations and drive sustainable growth, while utilising industry insights to develop bespoke solutions that meet the unique needs of clients in the Asia region.

Most recently, Ford worked at Miller as a Treaty Reinsurance Executive in Singapore, and between March 2023 and May 2023, he worked at Lockton Companies Singapore as Head of Client Solutions Lockton International APAC Reinsurance.

Ford served as Acting Group COO of Capital Insurance Group Limited between December 2019 and March 2020. He’s also been a consultant at Steadfast in Australia; SVP Head of Treaty Asia Pacific Middle East & Africa at Allied World Reinsurance Company; Chief Reinsurance Officer at Chubb; SVP and GM at Travelers St Paul Re in Aus/NZ; and has spent time at Munich Re, and Aon. He began his career at QBE.