Global specialty broker Price Forbes continues to expand its newly formed treaty reinsurance team in Singapore with four senior appointments – Bruce Ford, Goh Thian Leong, Mark Foster, and Florence Lam Puoy Yin.
These appointments follow the recent hire of Dick Heath as Head of Reinsurance and Wholesale, Singapore, further strengthening the team as Price Forbes builds its reinsurance and wholesale capabilities in the market.
Bruce Ford has been appointed Chief Commercial Officer of the Reinsurance and Wholesale business unit. In this role, he will report to Dick Heath.
Ford brings four decades of industry experience. He joins Price Forbes from Miller Insurance Singapore, where he served as a Treaty Reinsurance Executive. Prior to that, he worked at Lockton Companies Singapore as Head of Client Solutions, Lockton International APAC Reinsurance.
Previously, he held several senior executive roles at firms including Capital Insurance Group, Allied World Re, Chubb, Travelers, Munich Re, Aon, and QBE.
Goh Thian Leong joins as Head of Specialty, reporting to Heath. He brings five decades of industry experience across both broking and underwriting.
Most recently, he served as Treaty Director at Arthur J. Gallagher, where he played a key role in establishing its treaty division, enhancing systems and controls, and driving revenue growth across new product lines.
Mark Foster has been named Head of Treaty and will also report to Heath. He brings more than four decades of experience, including 20 years in Singapore. He has held several senior broking roles, helping to build treaty and facultative platforms at Cooper Gay, Asia Reinsurance Brokers, and Arthur J. Gallagher. Most recently, he served as Director of Reinsurance at Arthur J. Gallagher.
Florence Lam Puoy Yin joins the team as Director of Specialty, reporting to Goh Thian Leong. She brings more than 45 years of industry experience and joins from Arthur J. Gallagher, where she served as Divisional Director, Treaty Broking & Placements. Previously, she worked at Asia Reinsurance Brokers, Jardine Thompson Graham, Cigna Reinsurance Co, and Insurance Corporation of Singapore.
Philip Johnson, CEO of Price Forbes Asia Pacific, said, “We’re thrilled to announce the addition of four highly experienced treaty reinsurance producers, along with the recently appointed senior claims and actuarial specialists, making us a fully composite treaty broker in Singapore. We’ve assembled a market-leading team with exceptional expertise, and we’re excited about what they will achieve together as we continue to scale and strengthen our offering through 2026.”
Chris Bonard, President at Price Forbes Re, added, “This move brings leading independent treaty talent into a formidable team which cements our position as a reinsurance broker of choice across facultative and treaty lines in Asia. Asia Pacific is an important area of focus for us, and we are building a team of exceptional individuals that will see Price Forbes Re grow an exciting portfolio, whilst providing existing clients with exceptional service.”





