Colombian insurer Seguros Bolivar has partnered with Swiss insurtech dacadoo to launch Bolivar Conmigo, a free-of-charge wellbeing app that will be available to Colombian residents during the month of July.
According to the announcement, Bolivar Conmigo will be a new generation “Super App” designed to give users complete access to all their key insurance needs and a revolutionary platform to manage their wellbeing.
The app’s wellness functionalities were designed by dacadoo, who specialises in advancing the digital transformation of insurers through Health Risk Quantification and its Digital Health Engagement Platform.
‘Bolivar Conmigo’ will feature automated digital health coaching, gamification elements to build engagement, and social media integration, and it will focus on dacadoo’s award-winning Health Score.
The Score provides users with real-time updates on the impact of their lifestyle choices on their overall health, quantifying holistic health in a single number from 0 (poor) to 1,000 (excellent).
Alvaro Carrillo, president of Seguros Bolivar commented: “We want to help all Colombians adopt good habits. That is why we created a space that integrates the user’s health conditions (body), how they feel (mind) and how they live (habits) and consolidates it into a Health Score. We are committed to people living a healthier life. Every step counts. What is not measured, does not improve.”
Additionally, the application has the quality of having the ecosystem of mobility and home integrated and thus provides a self-management channel to customers and non-customers from three concepts.
These include immediacy, practicality and versatility, providing new options ranging from improving the overall welfare, as well as facilitating access to reliable solutions for situations that take away people’s peace of mind.
Carrillo added: “Our bet is to break the business paradigm: we insurers are not only there for people’s bad moments but also to accompany them in unexpected situations. With our Bolivar Conmigo app, we want to be present in their daily lives, offering them new options for their comprehensive wellbeing.”
Peter Ohnemus, President and CEO of dacadoo, commented: “We are very pleased to launch this new tool for users across Colombia. Seguros Bolivar is a leader in the ‘Insurance as a Service’ business paradigm.
“The functionality of the app will put a powerful tool in the hands of individuals who want to take control of their personal health. We are delighted that this alliance between Seguros Bolivar and dacadoo will bring a new level of democratisation of wellness in Colombia.”
