Specialty Program Group LLC (SPG), a specialty insurance platform, has launched SPG Life & Annuity, unifying its life insurance and annuity distribution businesses under a single national platform.
AgencyONE, Brokers’ Service Marketing Group (BSMG), and Business Underwriters Associates (BUA) will now operate under SPG Life & Annuity.
The platform combines longstanding industry relationships, carrier partnerships, and technical expertise, enhanced by shared resources, coordinated leadership, and national scale.
The consolidation reflects SPG’s continued transformation from a network of specialty brands into a fully integrated specialty platform, simplifying its market presence and expanding access to niche life and annuity solutions.
“This move isn’t about changing what works, it’s about strengthening it,” said Chris Treanor, CEO and President of SPG. “By bringing our life and annuity businesses together under one unified platform, we are creating greater clarity in the market and expanding access to the depth of expertise and carrier relationships that define SPG. SPG Life & Annuity reflects how we continue to evolve as a fully integrated specialty platform.”
Jason Lea, CEO of SPG Life & Annuity, added, “This launch is about amplifying what has already made our businesses successful, strong relationships, technical depth, and a commitment to service. By operating as one unified platform, we are better positioned to support larger cases, expand advanced market capabilities, and provide advisors with seamless access to the solutions they need.”
In September 2025, SPG consolidated its wholesale businesses under a single division: SPG Wholesale.
