SportsCover Direct, a specialist digital distributor of insurance to niche online markets, has announced a new corporate structure, which includes the debut of Starpeak as its new company name.
According to the announcement, Starpeak embodies the company’s expertise beyond sport to reflect a broader offering that addresses the UK insurance protection gap of 17%.
Founded in 1991 as SportsCover Direct, Starpeak is an expert in specialist online insurance, servicing a variety of customers in both the consumer and micro/SME markets. It provides insurance to over 100,000 live policyholders across the UK.
The new corporate structure comes as a direct result of the company’s growth. Starpeak’s mission has expanded to cater to previously unserved online niche markets, specifically the SME segment.
Starpeak can provide comprehensive service offerings to an often-underserved market thanks to its partnership with world-leading insurers and ambitious smaller insurers such as AXA XL, Peach Pi and Irwell Insurance.
The company will offer a complete range of tailored, unique insurance products that span sectors such as sport, education, events, lifestyle, and wellbeing, along with other niche markets through its brands SportCover Direct and Protectivity, which is a specialist in commercial, leisure and lifestyle insurance.
Julian Hucks, Managing Director, Starpeak, commented: “As we embark on this evolution, we recognise the critical importance of digital ability, scale-up, ambition, and resilience. The insurance industry is evolving at a rapid pace, and it is imperative that we have the digital capabilities to stay ahead of the curve.
“Today’s enterprises need data-led, customised solutions that meet the individual needs of businesses. By embracing digital technologies, we can unlock new opportunities for growth and efficiency while delivering superior customer experiences.”
Andy Brownsell, Commercial Director, Starpeak, added: “We believe businesses should have access to specialist solutions that are offered alongside a frictionless, efficient, transparent, and well-supported experience.
“Since the company’s inception, we have been a leader in the insurance industry, incorporating in-house built IT to capitalise on emerging markets, drive optimisation, and provide world-class customer support for users. This evolution was a natural next-step, and we look forward to partnering with more ambitious like-minded insurers who recognise the opportunity.”
