The Hartford has appointed Claire Burns to serve as Chief Marketing and Communications Officer, effective September.
Burns will report directly to Chairman and CEO Christopher Swift and succeeds Kathleen Bromage, who will remain in an advisory role and continue to oversee Hartford Next through the end of the year.
“Claire’s outstanding industry experience and proven track record of achieving results position her well to lead marketing and communications for our iconic brand in an increasingly digital marketplace,” Swift said.
“She is a strategic, visionary leader who is well-aligned with The Hartford’s culture and values, and her customer-focused mindset will serve The Hartford well as we continue to elevate our brand and reputation to drive business outcomes.”
Most recently Burns served as Chief Marketing Officer for Prudential, overseeing brand, marketing, digital transformation, product management and business strategy, with a focus on accelerating the company’s growth in Japan, China, India, Indonesia, Brazil, Mexico and Argentina.
Before that she spent over seven years at MetLife as chief customer officer and held leadership roles at ALICO (a former subsidiary of AIG), Lincoln Financial and Aetna.
“Kathy’s contributions to The Hartford have been wide-ranging, significant and enduring,” Swift added.
“As chief marketing and communications officer, she advanced our digital capabilities, led the evolution of The Hartford’s brand, philanthropy and sustainability initiatives, modernized the company’s customer research and feedback systems, and raised the strategic impact of communications across the enterprise.
“We are grateful for Kathy’s leadership and the positive impact she has had on our company.”