W. R. Berkley Corporation has announced that its Union Standard Insurance Group is rebranding to Berkley Southwest to better reflect its commitment to serving the needs of clients and partners in the U.S. Southwest.
Berkley Southwest, led by president, John Henle, will continue to offer high-quality, customised insurance products, thoughtful risk management solutions, and personalised claims handling to its clients and agency partners.
Berkley Southwest’s rebranding includes a new logo and a revamped website, designed to provide a more seamless and enriched user experience, the change is effective immediately.
W. Robert Berkley, Jr., president and chief executive officer of W. R. Berkley Corporation, commented, “We are pleased to highlight Berkley Southwest’s connection to the Berkley brand and reflect its specific focus on and commitment to serving the southwestern United States.
“As one of the earliest additions to Berkley’s portfolio of 60 businesses, it has exemplified the value of our decentralized model.
“The knowledgeable and talented team at Berkley Southwest is building upon a strong foundation, and we look forward to their continued success.”
