Insurtech leader, Zywave has launched a new solution for the insurance market aimed at enhancing the value delivered by insurers, MGAs, and third parties to the UK retail broker market.
The offering is an extension to Zywave’s Broker Briefcase, a tool which is used to support brokers in their sales, marketing and client-services practices.
Markel UK is the first carrier to adopt this platform. The firm will use Broker Briefcase to support its broker partners with relevant content.
At the same time, the partnership also enables Markel to effectively communicate its market leading proposition and appetite.
Insurers additionally benefit from valuable data insights on content performance with key broker partners, allowing them to use these insights to customise their approach, shape their content roadmap and increase value delivered to brokers.
The Broker Briefcase platform provides brokers with customer-facing content, which includes reports, thought-leadership pieces, videos, infographics and much more, that brokers are able to use in their sales and marketing efforts.
In addition, Zywave UK works with leading national brokers and its content solutions are also available in the USA and Canada.
“We are delighted to be launching Zywave’s latest solution to the UK market and to have such a forward-thinking partner as Markel UK on board,” said Jason Liu, CEO of Zywave. “Zywave has always been focused on helping to improve the insurance market’s distribution channels, and our expanded Broker Briefcase offering does just that. The new proposition allows insurers to create a targeted approach to its broker audience, as well as support brokers in providing best-in-class value to their customers.”
“Markel UK is committed to supporting the growth ambitions of our broker partners, and Zywave’s latest product update will add an important new element to the business-focused services we already provide,” said Simon Johnston, Marketing Director, Markel UK. “As an innovative business always looking to improve our offering and access to brokers, Zywave’s tool will be invaluable to Markel UK’s growth plans.”