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Acrisure enters Central and Eastern Europe with acquisition of Unlink Group

5th April 2023 - Author: Jack Willard

Global insurance broker and Fintech leader, Acrisure, has announced its acquisition of Unilink Group, the largest insurance distribution platform in the Central and Eastern European (CEE) region.

acrisure-logoBy completing this acquisition, Acrisure will obtain over 1,300 colleagues across Poland, Bulgaria, Romania, Czech Republic, Slovakia and Moldova, as well as clients within the same geography.

Founded in 2002, Unilink Group was formed as a consumer finance products distributor. By 2010, the business had diversified to an insurance distribution strategy with CEO Igor Rusinowski joining the company.

The company provides non-life and life products through a network consisting of 15,000 external agents and 2,500 points of sale and places almost seven million policies per year.

At the same time, Unilink Group also acts as a managing general agent (MGA) through its Polish and Romanian businesses.

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Once the acquisition has been completed, it has been confirmed that both Rusinowski and Unlink’s current management team will continue to lead the business.

The transaction will complete pending regulatory approvals. Terms of the deal were not disclosed

Greg Williams, Co-Founder, Chairman and CEO of Acrisure, said: “Unilink Group provides Acrisure with a strong presence in Central and Eastern Europe. Igor and team have built a high performing business that advances Acrisure’s broader global ambitions to capture more of the insurance value chain while expanding our client base. We’ll achieve great things together so I’m grateful to Igor for his vision and the incredible effort of our international team to complete this transaction!”

Grahame Millwater, President of Global Insurance at Acrisure, commented: “Acrisure continues to expand our international footprint. The partnership with Igor and team at Unilink Group could not be a better example of expanding our distribution, while also acquiring the talent, skills and value chain capabilities that completely align to our insurance and financial services strategy globally.”

Rusinowski, added: “Bringing the Acrisure brand to a new part of the world is an exciting proposition! In the last several years we transformed Unilink Group from insurance distribution market leader in Poland to the largest player in CEE, spearheading the segment in six countries and operating through all distribution channels. In that regard, we’re very aligned with Acrisure’s commitment to growth, innovation and entrepreneurship.

“Our team is extremely excited to become part of Acrisure and bring ‘An Extraordinary Advantage’ to our markets.”

At the beginning of the year, Acrisure acquired Affinity Brokers Limited.

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