Alliant Insurance Services, the specialty insurance brokerage firm, has completed its merger agreement with US personal lines distributer Confie.
Announced in April 2021, the deal brings Confie’s personal insurance brands, more than 3,500 employees, and in excess of 1 million customers under the Alliant banner.
Confie was founded in 2008 and maintains more than 150 national and regional carrier partnerships, through which it offers auto, motorcycle, homeowners, renters, life, health, and various other insurance products.
Its brands include Freeway Insurance, InsureOne Insurance, Bluefire Insurance, OneSource Dealer Services, Cost-U-Less Insurance Center, Baja Auto Insurance, and U.S. Agencies.
“The finalization of our partnership with Confie positions Alliant as a premier player in the personal lines market, further expanding our national reach and diverse portfolio of products and services,” said Tom Corbett, Chairman and CEO of Alliant. “The Confie name has long been synonymous with top-tier service and operational excellence, and their team will bring additional strength to the Alliant family of companies.”
Cesar Soriano, CEO of Confie, also commented: “As the nation’s largest personal lines agency, this agreement positions Confie to further execute our national growth strategy and enhances our breadth of service offerings. This agreement is an outstanding expansion for both of our firms and our customers nationwide.”
Soriano and his team will continue to operate under the Confie brand following the merger.
J.P. Morgan served as financial advisor, Kirkland & Ellis LLP served as transaction counsel, and Foley and Lardner LLP served as insurance regulatory counsel to Abry and Confie during this transaction.
