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Aspen’s Daniel Berry named Underwriting & Pricing Director, Coverly

2nd December 2019 - Author: Luke Gallin

Coverly, the pay-as-you-go InsurTech provider of on-demand insurance for small and medium sized enterprises, has appointed Aspen Risk Management Ltd.’s Daniel Berry as Underwriting and Pricing Director.

CoverlyCoverly launched in February and has since experienced significant growth, which is set to continue in 2020 with two new appointments.

Berry brings 15 years of insurance underwriting experience to the firm, and spent the last four years working for Aspen Risk Management Ltd. as Head of Underwriting. In 2010, he co-founded AML Underwriting. In his new role, he will be responsible for building capacity in both the Lloyd’s and Company markets to give Coverly access to a broad range of classes and expertise.

Commenting on his appointment, Berry said: “Coverly is already changing how SMEs buy insurance by offering competitive products in an innovative and accessible way. I’m excited to join such an ambitious team and look forward to taking the business forward by building partnerships with capacity providers that understand our vision and support our product development plans.”

Coverly’s Managing Director, Jodi Cartwright, added: “Since the launch of Coverly, we have proven there is a demand from UK SMEs for fast and flexible business insurance. We’re delighted to welcome Daniel to the team to support our strategy as we enter this exciting stage of growth. Daniel’s extensive underwriting experience and entrepreneurial skills will help grow our offering so we can meet the insurance needs of more small businesses.”

Coverly has also announced the appointment of Sarah Joy as Head of Marketing. She brings more than two decades of marketing experience to the firm, having previously run her own marketing consultancy. Prior to this, she worked at InsurTech firm REG (UK) and has also spent eight years at Collective London.

Commenting on her appointment, Joy said: “Having run a small business I understand the challenges they face, so I’m thrilled to join a company that champions SMEs. Coverly is a true challenger business and is making a positive difference to SMEs and the insurance industry. I’m looking forward to working with the team to develop a plan that keeps the needs of our customers at the core of what we do.”

“We are excited to welcome Sarah to the team, not only for her background in big brand marketing and start-up growth, but because she has first-hand experience of running a small business.

“To achieve our vision of being the trusted partner of choice for SMEs business insurance, it’s vital we understand exactly what our customers need. Sarah will ensure we keep our small business customers at the heart of our activities,” added Cartwright.

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