Parametric flood insurance company FloodFlash has announced plans to expand into the US market, led by Mark Hara as Chief Executive Officer (CEO) for its North America operations.
As CEO of North America, Hara will be charged with developing and executing the US go-to-market strategy, initially launching for commercial property in Florida, Virginia, Texas, Louisiana, and California.
He will begin by building a team for this region and by solidifying distribution partnerships with brokers across the country.
Hara’s marketing and insurance experience spans multi-billion dollar brands such as P&G and Nationwide, and he has also led and successfully exited two insurtech startups, Mylo and BoldPenguin.
“I am thrilled and honored to lead FloodFlash in North America and bring their game-changing parametric product to the U.S.,” said Hara. “FloodFlash insurance will change the flood insurance market in a really positive way, and I can’t wait to grow our U.S. team and forge lasting broker partnerships.”
FloodFlash CEO and co-founder Adam Rimmer, also commented: “I believe that parametric insurance is the best way to help people recover from catastrophic flooding.”
“To do that FloodFlash needs to operate in the biggest flood market in the world,” Rimmer added. “Mark’s extensive expertise in insurance, insurtech and product marketing give me no doubt that FloodFlash will help millions of American businesses find affordable coverage in the years to come.”