Global insurance company MAPFRE’s assistance division, MAWDY, has partnered with Italian insurer VITTORIA ASSICURAZIONI to provide assistance services to the Italian market.
Under the agreement, both companies will hold 50% of the shares in a newly-formed entity.
Both MAPFRE and VITTORIA ASSICURAZIONI have been working together since 2011.
The partnership will target B2B2C agreements, selling solutions to its corporate partners.
According to a statement released by MAPRE, during the early stages, the activity will focus on providing personal and vehicle assistance services, but it eventually aims to expand this offering to include other assistance services during a second phase.
Innovation will be one of the key drivers of the value proposition which will be delivered through the design of digital solutions adapted to the needs of the partners, multichannel communication with the customer, as well as other aspects.
Additionally, the agreement also includes the appointment of Gian Paolo Aliani Soderi as general manager, who currently serves as MAWDY’s general manager in Italy (MAPFRE Asistencia Branch and MAPFRE Warranty).
After signing the agreement, the new company will be constituted once the transaction has been authorized by the European Union competition authorities.
Further, this agreement will also enable for VITTORIA ASSICURAZIONI to distribute its offer to existing and new clients by providing assistance services in an innovative manner based on the extensive experience of its partner.
“Reliability, trustworthiness and competence are just some of the values that feed the long-standing partnership between Vittoria Assicurazioni and Mawdy. This new agreement, consolidated by more than ten years of collaboration, will allow the Company not only to confirm and increase its commitment to innovation, but also to make its own concrete contribution in the services industry, with particular reference to insurance services that are constantly changing, generating added value for the customer,” said Cesare Caldarelli, CEO of Vittoria Assicurazioni.
“At Mawdy we are focused on designing solutions that allow our partners to provide a differential offer for their clients. With the agreement reached with Vittoria Asicurazioni, with whom we have been collaborating in the Italian insurance market for more than a decade, we take another step on a path of joint success to create an innovative and personalized proposal,” added Leire Jiménez, CEO of MAWDY.
Meanwhile, it was recently reported that MAPFRE had joined forces with Bupa to offer international health insurance in Latin America.
