McGriff, an insurance broking subsidiary of the Truist Insurance Holdings group, has appointed Crystal Sanderson as National Personal Lines & Small Business Practice Leader.
Sanderson’s previous position was Senior Vice President and Director of McGriff’s Sales Center.
Sanderson, who joined McGriff in 2006, will be responsible for all main street and premier segment personal lines, the McGriff Sales Center, McGriff’s Small Business segment, and developing and maintaining small business carrier relationships.
Rachael Yelverton, who currently leads business development for Small Business and Personal Insurance, will become Chief Distribution Officer for Small Business and Personal Lines.
Yelverton joined McGriff in 2008. In her new role, she will focus on alternative distribution channels for small business and personal lines insurance.
She will also lead in the development of a broker-assisted digital platform for small business and personal lines sales.
Both appointments will report to Renee Keen, who was recently named CEO, McGriff Small Business and Personal.
Keen commented: “Crystal and Rachael are both proven leaders. The experience and expertise they bring to their roles will have a driving impact on the success of our Small Business and Personal Lines division, and I am excited about what we can achieve with their leadership.”
“Small business and personal lines is a high-growth area for McGriff. I know that Crystal and Rachael will deliver the energy and passion needed to help our company achieve our goals.”
