McGriff, the broking subsidiary of Truist Insurance Holdings, has announced the formation of a new digital, data and analytics center of excellence.
The center marks the culmination of a two-year effort designed to improve client experience and deliver new products and solutions to a growing client base, McGriff explained.
It will aim reduce the frictional costs of trading, improve risk management, and create cost-savings for clients, among other benefits.
“We recognize our clients have fully embraced digitally-augmented user experiences,” said McGriff Chief Executive Officer Rick Ulmer. “This new unit will fully meet that demand. We expect it to transform our firm, greatly benefit our client base, and make a significant contribution to the industry as a whole.”
The primary objectives of the center include digitalisation of the client experience, data and analytic solution development, creation of new sources of value, collaboration and investment with insurtechs, and delivery of effective and affordable risk solutions to small businesses and low-income households
Alan Renfroe, the firm’s first Digital Strategy Officer, will lead the new unit. He previously led the development of the firm’s business intelligence platform, McGriff Analytics Platform.
“Our mission is the digital transformation of McGriff, from enhancing our clients’ experience to creating and delivering new products and solutions for our diverse group of clients,” Renfroe said. “To be successful in this, it is critical that we are collaborative with our resources and nimble as we operate across all of our business units.”
Operating across the US, McGriff is a full-service broker providing insurance, risk management and employee benefit solutions to clients.
