Sapiens, an intelligent insurance SaaS-based software solutions company, has appointed veteran insurtech sales leader Kellen Petersen as EVP Sales, Americas.
He will be based in Washington, DC, and will report to James Hannay, Chief Revenue Officer, Sapiens.
In his new role, Petersen will lead sales across the Americas with end-to-end accountability for revenue growth and go-to-market execution as the company expands its AI strategy for insurers.
He will be responsible for shaping the regional sales strategy and leading a unified sales and pre-sales organisation, ensuring strong alignment from pipeline creation through to deal close.
The executive brings over 15 years of P&C and enterprise technology experience and a strong to the company, as well as a proven track record of building high-performance sales organisations.
Most recently, Petersen served as Executive Vice President and Global Head of Sales at KatRisk. During his tenure he oversaw the full sales cycle from pre-sales to close, with an emphasis on net new business, customer retention, and new product launches, while also successfully integrating three acquisitions.
His previous leadership roles include Vice President of Risk Data Solutions at Swiss Re, where he drove new revenue growth across the U.S. and Canada. He has also held a senior sales leadership role at National General Insurance Company, an Allstate company.
Commenting on his appointment, Petersen said: “North American insurers are under real pressure to modernize core operations – not just bolt AI onto legacy systems. Most vendors sell point solutions.
“Sapiens is one of the few that can replatform an insurer end-to-end and layer agentic capability on top of that foundation. That’s a different conversation, and it’s the one I want to be having.”
