Global reinsurer SCOR and its subsidiary ReMark have entered a partnership agreement with Atidot on a solution designed to increase in-force business value for life insurers, which analyses policyholder behaviour and develops marketing strategies.
The solution combines Atidot’s artificial intelligence and data modelling platform, with ReMark’s solid marketing expertise and consumer insight.
Insurance companies can expect to better engage with customers, improve retention of existing policies, optimise policyholder coverage and increase the value of their in-force business.
Rick Pretty, Senior Vice President and Head of Knowledge Commercialisation at SCOR commented: “SCOR believes that it’s not enough for a reinsurer to provide competitive reinsurance in today’s market.
“This partnership reflects our commitment to foster solutions that add value to our clients, and to ensure that life insurance meets the needs of more consumers in a personalized and engaging way.”
Dror Katzav, CEO and Founder of Atidot said: “This partnership provides a unique solution in the industry. Our predictive modeling is based on advanced data science and enriched data that creates a whole new level of engagement opportunities for customers and advisors. It’s a win-win.”
Steve Gaertner, Senior Vice President, Distribution Strategies for ReMark added: “We are proud to bring ReMark’s proven experience of engaging end-consumers to the table, having run over 12,000 campaigns to date. This solution is easy to implement for carriers and I’m excited to see how it will improve our clients’ business outcomes.”
