UK-based insurtech Candid and Swiss Re’s iptiQ have entered into a distribution partnership to provide affordable and accessible life insurance solutions to UK customers.
This strategic partnership harnesses Candid’s leading position in distributing life insurance products to UK customers and iptiQ’s cutting-edge digital B2B2C insurance platform, combined with its underwriting expertise.
According to the announcement, the newly launched digital-first offering will be distributed through Candid’s well-established Polly and Tom brands – which offer targeted and affordable life insurance solutions to mothers and fathers, respectively.
Andreas Schertzinger, Regional Market Executive iptiQ EMEA, said: “This new partnership with Candid is a prime example of iptiQ’s focused B2B2C approach, as we work closely with innovative businesses that share our vision to make insurance easier and therefore more accessible for a broader range of customers. We are grateful for Candid’s trust in iptiQ’s digital capabilities and look forward to jointly expanding our UK ecosystem.”
Matt Edwards, CEO of Candid, said: “Our mission at Candid is to disrupt the UK life insurance market, focusing on the customer, providing good solid advice, affordable pricing and simple to understand products. We are therefore delighted to have found a partner in iptiQ who shares this vision with us.”
He added: “Having seen what iptiQ can offer as both an insurance and technology partner, the decision to collaborate with iptiQ was an easy one. I am very proud and extremely excited to be launching our very own Polly and Tom life insurance and serious illness products, and I genuinely believe this to be the first step in a cycle of disruptive pivot towards a customer-first mindset in the life insurance market.”
