Zurich Insurance Group has set up a WellCare business to support its existing health and wellbeing initiatives and apply a global approach to their development.
The new business aims to provide retail, SME and commercial insurance customers with tailored health and wellness solutions.
Helene Westerlind will lead the business as CEO of Zurich WellCare. She will oversee the development of its strategy, the deployment of its offering across markets, and the establishment of a distribution network.
Westerlind joined Zurich in Stockholm in 2003 and most recently was Global Head of International Programs within Zurich’s Commercial Insurance business.
The modular WellCare offering will enable customers to choose among core and optional elements, which will include features to track and assess activities, health advice, coaching and diagnostics tools.
“The WellCare business is a perfect example of how Zurich is bringing to life its customer-focused strategy, shifting toward prevention and providing innovative services beyond traditional insurance protection,” said Westerlind.
“Our goal is to empower customers to improve their health and wellbeing, using technology and data in a responsible manner.”
Zurich WellCare will start with a proposition for retail customers and plans to introduce solutions for SME and corporate customers later this year.
The retail offerings will be introduced in selected markets in Asia, Latin America and Europe in the coming months.