American International Group (AIG) has rebranded its newly purchased Hamilton USA technology-focused subsidiary to Blackboard, after having completed its acquisition on October 2nd.
The Blackboard vision is to reimagine commercial insurance through digital technology, data analytics, and automation.
The name represents a clean slate and alternative solution for those in the industry seeking to revamp inefficient manual processes and outdated systems.
“Our name acknowledges that there will be many advances in data and technology, and Blackboard will be the place where our people, clients, and brokers collaborate continuously to find better ways of doing business and to transform the insurance experience,” said Seraina Macia, Chief Executive Officer of Blackboard U.S. Holdings; “Blackboard is a key part of AIG’s strategy to grow our business with the greatest competitive advantage and ability to serve our clients, today and into the future.”
Blackboard will operate as a start-up in the effort to modernize the industry, while backed by the resources of AIG.
The platform is expected to launch by the second half of 2018, providing a digital end-to-end commercial insurance experience.
