Allianz Commercial has announced the launch of a new model to provide a consistent and tailored approach to broker relationships.
In the new model, brokers will be segmented into three tiers – identified as Broker Partners, Prime Partners or Strategic Partners – and each will receive a unique package of support.
Each segment has at their core the key elements that brokers expect from an insurer, which includes: speed of underwriting, quality of service, strong relationships, competitive pricing, flexible underwriting and cover, and customer focus.
Alongside this, the company has also confirmed that its newly created Allianz Accelerator programme is available for selected high potential independent brokers to support mutual growth.
Products, services and campaigns will be aligned to brokers’ requirements to support them with their own growth ambitions and customer servicing whilst building and rewarding loyal relationships.
In addition, Allianz also noted that accelerator brokers will have access to enhanced relationship opportunities, trading benefits and business support to help them grow. This includes structured monthly engagement, access to branch and relationship building events, broker training and specific remuneration.
Mike Thomas, distribution director for Allianz Commercial said: “As the market continues to evolve and face up to new challenges, we believe that the best way to support independent brokers is to further tailor our offerings to their specific needs and provide excellent service at a local level. The new Prime Partners and Broker Partners segments now have clearly differentiated support across relationship management, trading and business support.
“This approach builds on our existing broker promise, ‘Strong Partners for What’s Ahead’ but reflects a more refined differentiation of our benefits offering. The Accelerator programme is an exciting opportunity for us to get closer to our broker partners and the significant investment in new underwriters will help to broaden our capacity. Designing this new model around feedback from brokers means that we can build our relationship around what matters most to them.”