Leading insurance and reinsurance broker Aon has announced today the the launch of its intellectual Property (IP) Solutions group, in a move aimed at providing increased industry knowledge for clients via an emphasis on strong analytical tools and strategic hiring.
To accomplish this, Aon acquired IP industry leader 601West, appointing the company’s co-founder, Lewis Lee, to Chief Executive Officer (CEO) of IP Solutions group.
Lee’s 30 years of experience in IP leadership has seen him become one of the world’s most renowned patent practitioners and IP strategists. Lee will report to Brian Cochrane, global CEO, M&A and Transaction Solutions at Aon
“Companies are struggling to connect their IP assets to their overarching business strategy,” said Brian Cochrane, global CEO, M&A and Transaction Solutions at Aon. “To drive value in the intangible economy, you must be able to value intellectual property and tie business decision making to those value drivers. Businesses must shift their mindset to maximize enterprise value through IP strategies, and our IP Solutions group will guide clients to do just that,” said Cochrane.
“Traditional approaches to IP management have focused on the legal frameworks of IP, with insufficient insights into IP’s economic attributes and the need to align and coordinate IP with an overall business strategy,” said Lee. “The industry leading knowledge of 601West along with Aon’s world-class resources will close this gap, offering holistic and innovative strategy, risk mitigation and valuation to clients.”
