Artificial Labs, a provider of digital broking and underwriting technology for the specialty and commercial insurance markets, has announced the appointment of Eric Joost as President.
In his new role, Joost will join Artificial’s leadership team and will be responsible for shaping the company’s US strategy, supporting client engagement while ensuring its platform reflects the operational and cultural realities of the North American specialty market.
He brings nearly four decades of experience across the US and global insurance markets, spanning specialty brokerage leadership, underwriting, operations, and technology.
Most recently, Joost served as Chief Operating Officer of CAC Group in the US. Prior to that, he held senior roles at WTW, Aon, and Allianz.
He has also worked closely with industry boards, brokers, carriers, and technology firms on the practical deployment of technology in live underwriting and placement environments across both the US and London markets.
“Expansion into the US is a natural step for Artificial,” said David King, Co‑Founder and Co‑CEO of Artificial. “Eric understands the US market at a depth that very few people do, not just how it operates. His experience brings real credibility as we extend our platform into North America.”
Joost added, “The US market doesn’t lack capital or expertise, but it is under increasing pressure to manage operational complexity while capturing the opportunity from new technology. Artificial’s existing client work supporting both underwriting and broking communities demonstrates a unique capability to fully digitise transactions, importantly allowing parties to actively run their strategy while opening new sources of revenue, lowering operating costs and improving scalability. As a Non-Executive Director to Artificial since 2019, I have watched this progress from a prime seat and now I am very excited to join the team fully.”
In February 2026, Artificial closed a $45 million Series B funding round, marking a major milestone for the company as it continues to expand its global footprint supporting brokers and carriers operating in complex specialty markets.
