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BMS names Alejandro Ceron as COO, Latin America & Caribbean

13th January 2020 - Author: Luke Gallin

Alejandro Ceron has been appointed as the new Chief Operating Officer (COO) of specialist insurance and reinsurance broker, BMS Group’s Latin American & Caribbean division, effective immediately.

In his new role, Ceron will be based in Miami, U.S. and will report to the CEO of BMS Latin America & Caribbean, Jose Astorqui.

He brings over 28 years of experience in international corporate management to the firm, most recently as the founder and CEO of his own consulting firm since 2016.

Prior to this, Ceron worked at Marsh & McLennan in the US and Latin America, which includes leading the human resources and sales operation for Latin America between 2002 and 2016. Before Marsh, Ceron held numerous senior human resources positions at Philips Lighting in the Netherlands and PepsiCo in Mexico.

Commenting on Ceron’s appointment, Astorqui said: “BMS has been expanding its operations and increasing its brand recognition in Latin America and the Caribbean since 2015. With approximately $200million in premiums brokered in the region in 2019, we are confidently launching the next phase of our Latin American expansion. Alejandro is a recognised operations expert and will contribute significantly to our growth.”

Ceron added: “BMS is well-recognised for its talented team and versatility in market conditions. The Latin American and Miami market has been changing dramatically and I’m excited to join BMS at this phase of development.”

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