LifeSecure Insurance Company has announced it has entered into a strategic partnership with Swiss Re’s iptiQ.
The partnership’s aim is to simplify the life insurance buying experience by launching simplified issue final expense and term life insurance products, which will mark LifeSecure’s first expansion into the life market.
Patrick Prichard, LifeSecure president and CEO commented: “Helping people plan for life’s unexpected events is at the heart of our mission, and we’re excited to extend that commitment to life insurance.
“The past year and a half has shown us all the importance of financial protection and preparing for the unexpected. Our partnership with iptiQ will help us and our distribution partners connect more families with straightforward, affordable coverage to protect what matters most.”
Niels Keuker, Chief Marketing and Sales Officer of iptiQ Americas added: “LifeSecure and iptiQ share several company values, like using innovative solutions and technology to simplify the process of buying life insurance – and creating a better future for our policyholders and their beneficiaries.
“We’re excited to partner with LifeSecure in providing affordable insurance coverage and a streamlined digital journey to agents and customers.”