Global re/insurance brokerage Marsh has announced the launch of a new pet insurance program for cats and dogs in the US, to be underwritten by Zurich North America.
The program, called TrustedPals, is backed by Marsh’s Bluestream platform and will offer insurance with flexible co-payments, limits and deductibles.
A self-service feature driven by artificial intelligence will also soon be added to help pet owners manage their insurance.
Other features are expected to be added over time, including annual rewards for pets with no claims and a real-time lost pet finding service.
The program will be made directly available to pet owners via the affinity marketplace, and through employer-sponsored voluntary benefit programs brokered by Mercer, a sister company of Marsh that offers consultation services for health, wealth and career.
Additionally, Marsh announced that it will donate 1% of profits from TrustedPals to organisations that help abandoned pets after a natural disaster.
“Our pets are family members and as owners we want the best insurance coverage available to protect their health and wellbeing,” said Kevin Tobin, President and CEO of Marsh’s Insurance Services Group.
“With TrustedPals, we are making it easy to purchase comprehensive, affordable pet insurance benefits that put the needs of pets first,” he added.
Greg Massey, head of Programs for Zurich North America, also commented: “As a leader in insurance program development in the United States, being part of TrustedPals is the right choice for Zurich. Both Zurich and Marsh have a strong commitment to innovation and a proven track record of creating solutions for our customers.”