Merlin Underwriting, a Toronto-based Managing General Agent (MGA), has rebranded as TruStar.
The rebrand will come into place effective immediately and will still offer a portfolio of specialty insurance solutions that span across the commercial, professional, and financial line segments.
Led by CEO Daniel Moses, the rebranded organisation will focus on building digital tools that enhance underwriting precision and portfolio analytics as well as enable a collaborative sales experience for brokers.
This approach aims to simplify the delivery of specialty insurance products to the customer, a process that typically requires extensive underwriting and intimate broker servicing. Through continued investment in its product shelf and service capabilities, TruStar is well-positioned for the future of the specialty insurance market.
Moses commented: “The past year has exposed several blind spots in the industry. As the market hardens and risks become more challenging to solve, brokers and insurers are looking for technical experts and partners they can trust.
“We pride ourselves on bold vision, technical expertise, and service leadership. Our purpose is simple; we want to provide our partners the most consistent and trusted specialty underwriting experience in Canada. The launch of TruStar represents this commitment.”
Sarah Gibson, COO at TruStar added: “Since the beginning, we have always challenged ourselves to innovate. If there’s a better way to do something, we want to discover it.
“Creation is in our DNA and one of the most defining principles of our culture. We are proud of all that this transition represents. We look forward to continuing to optimise the broker experience and are excited to share a number of new capabilities over the coming months.”