Reinsurance News

MLTPLY launches insurtech startup Proxima

23rd September 2022 - Author: Kane Wells

MLTPLY has announced the launch of Proxima, an insurtech startup that offers insurance companies software to develop and support its staff and expand IT, customer service, sales, underwriting and claims capabilities.

techProxima currently operates in Latin America and the US, providing staff augmentation resources in underwriting and technology verticals. The company plans to introduce new solutions for customers in 2023, including data collection and analysis, claims operations self-service tools, and sales support.

Camilo Cruz, Founder & CEO of Proxima, said, “When I set out to build Unit, one of the first full-stack insurtechs in Latin America, we had to build comprehensive solutions tailored for the insurance industry because they just didn’t exist.”

“On the one hand, you have many technology vendors with no insurance experience, and on the other, you have insurance specialists with limited breadth. In customer service and operations, traditional insurers don’t typically execute as quickly as insurtechs, but insurtech startups may not be able to absorb the demand of traditional insurers.”

“Tackling this problem requires modernizing insurance by giving it a complete overhaul – from buying and selling to customer service and process automation. To accomplish this goal, Proxima combines software development and staff building, prioritizing agility, transparency, and creativity in supporting sophisticated, end-to-end insurance operations.”

Stratumn, by SIA Partners

Gloria Guntinas, CEO of MLTPLY, added, “Our investment in Proxima fully aligns with our strategy to empower talented insurtech entrepreneurs to bring their ideas to market quickly and reduce the cost of sales and service operations.”

“This partnership also allows MLTPLY to expand our footprint into Latin America where extraordinary talent is already yielding impressive results for the insurance sector. We’re excited to be working with Camilo, a proven insurtech leader and results-driven operations executive, and his outstanding team.”

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