Swiss Re iptiQ and Swedish furniture retail firm IKEA have announced the launch of a home insurance offering designed to be easily bought online and cancelled at any time with next day effect.
Swiss Re’s iptiQ platform effectively allows the company to shorten the value-chain by reducing the number of steps between the insured and Swiss Re’s capacity, lowering the cost-of-capital in the process.
Named HEMSÄKER, a combination of the Swedish words for “home” and “secure”, the cover is embedded in IKEA’s offering, while iptiQ provides the insurance proposition and is responsible for managing all related customer touchpoints.
“We are thrilled to be partnering with IKEA to offer HEMSÄKER to consumers – a tailored home insurance that can be purchased with a few clicks using any digital device,” said Andreas Schertzinger, Chief Executive Officer iptiQ EMEA P&C.
“By combining our state-of-the-art digital platform iptiQ with IKEA’s customer access, we provide peace of mind to more people – and help them get back on their feet quickly after an incident.”
Jessica Anderen, CEO IKEA Switzerland, added, “Our vision is to help people create a better everyday life. Every year, we visit many people at home to better understand what is important to them and two topics keep coming up: security and privacy.
“Both are essential for people to feel comfortable in their homes. With HEMSÄKER, we are proud to offer home insurance for the first time, thanks to our insurance partner iptiQ. HEMSÄKER uses easy-to understand everyday language and can be purchased in a matter of minutes.”
