Aegon, the multinational life insurance, pensions, retirement and asset management group, has announced a series of leadership changes as it progresses plans to relocate its head office and legal seat from the Netherlands to the United States.
The company has confirmed that Will Fuller will become President and Chief Operating Officer (COO) from the 1st of January 2027. In the role, he will assume responsibility for the day-to-day oversight of Transamerica, Aegon’s international operations and Aegon Asset Management.
Aegon said Fuller will report directly to Chief Executive Officer Lard Friese, who will remain in his current position and retain responsibility for the group’s strategic direction, overall performance and leadership. As part of the company’s planned relocation, Friese is expected to move to the United States in early 2027.
According to Aegon, the appointments are designed to enhance operational execution and support the next stage of the company’s development. The business said the strengthened leadership structure will help facilitate the transfer of its corporate base to the United States, support the creation of a US-based head office and advance its long-term ambitions within the American life insurance and retirement sector, while continuing to build on its international insurance businesses and global asset management operations.
Friese added: “Will is a highly experienced leader with deep knowledge of our businesses and the opportunities ahead. Will’s appointment further strengthens our leadership team and supports the disciplined execution of our strategy as Aegon relocates to the United States.”
Fuller joined Aegon in March 2021 as President and Chief Executive Officer of Transamerica. Prior to joining the company, he held senior executive positions at Lincoln Financial Group and Merrill Lynch. During his time at Merrill Lynch, he led Global Wealth Management activities and held international responsibility for asset management and insurance-related solutions.
Aegon credited Fuller with making a significant contribution to the performance and development of Transamerica’s operations. The company said his experience across the financial services sector, together with his leadership background and focus on customers, business partners and employees, will support Aegon’s future growth objectives.
Alongside the leadership announcement, Aegon confirmed that New York City has been chosen as the location of its future corporate headquarters. The company expects the office to open during the middle of 2027 and said it will accommodate selected corporate functions and members of the senior leadership team.
Aegon said the establishment of its headquarters in New York represents another step in its corporate transformation and reflects its intention to further strengthen its presence as a US-based financial services group.
