Insurance technology firm Bindable has entered into a strategic partnership with Swiss Re’s iptiQ, a digital life and health insurance platform.
The new strategic relationship includes a minority investment by iptiQ in Bindable and will help insurance carriers and agents expand their distribution channels across the US.
The partnership extend to brands, consumers and agencies and instead of being life and health versus property and casualty, the combined offers create a connected ecosystem of products and services.
Phil Walker, CEO of iptiQ Americas commented: “Agents are investing heavily on acquiring customers, and we’re seeing demand from insurance distribution, traditional and non-traditional, wanting to provide broader services and product solutions to their clients.
“By partnering with Bindable, we’re personalising customer conversations to create greater engagement and expand insurance protection – while enabling even greater share of wallet.”
Bill Suneson, Co-founder and CEO of Bindable added: “With our business strategies being so well aligned, I am very pleased to have iptiQ partner with us. iptiQ has already seen great success across the United States with its distribution of life and health insurance. We are looking forward to partnering with iptiQ in accelerating our growth of combining products and solutions within the US.”