Brown & Brown, Inc. has announced that it is establishing artificial intelligence (AI) as a foundational enterprise capability, selecting Anthropic, McKinsey & Company and Accenture as partners to help rewire the business and scale AI responsibly across the organisation.
The initiative is designed to leverage AI responsibly, transform key business processes to accelerate growth, enhance customer experiences, improve teammate productivity and strengthen business performance.
This operating model empowers local teams to address business needs while creating an operating platform that supports companywide adoption.
To help execute this, Brown & Brown has enlisted Anthropic, McKinsey & Company and Accenture as partners, combining expertise in frontier AI, business transformation and governance to establish the guardrails, operating discipline and execution model required to scale AI responsibly across the enterprise.
Ultimately, Brown & Brown aims to deploy Anthropic’s Claude across its 23,000 teammates and integrate AI into end-to-end workflows supporting customer service, operations, technology and corporate functions.
In addition, Brown & Brown is establishing a value management office (VMO) to support disciplined execution and ongoing outcomes-based evaluation of its AI initiatives. The office will monitor adoption, measure business impact and return on investment, and maintain controls as AI capabilities scale across the enterprise.
As part of its broader technology transformation, Brown & Brown will also deploy Claude Code across its entire software engineering organisation to reimagine and implement an AI-enabled software development lifecycle that is expected to improve developer productivity, strengthen software quality and accelerate delivery.
Powell Brown, President and CEO of Brown & Brown, said, “Our teammates are Brown & Brown’s greatest differentiator, and we view AI as an enabler of their experience, specialisation and judgment — not a replacement for it.
“By responsibly implementing AI across our business, we can help teammates spend more time advising customers, building relationships and delivering the specialised solutions that set Brown & Brown apart. To do this well, we are bringing together the right mix of internal leadership and external partners who are leaders in this space.”
Jim Bramblet, Senior Managing Director leading Accenture’s U.S. Insurance business, added, “Brown & Brown is taking a forward-looking approach to using AI to help drive growth, improve efficiency and create value across the business. By combining Anthropic’s advanced AI capabilities with Accenture’s experience designing technology architectures, developing implementation roadmaps and supporting business transformation, this collaboration is focused on accelerating innovation, modernising how work gets done and turning AI investments into measurable business outcomes.”
Ari Libarikian, global co-lead of McKinsey’s Insurance Practice, commented, “We are excited to partner with Brown & Brown on this next chapter of its AI transformation. Brown & Brown has demonstrated a clear commitment to using AI to create meaningful value for its customers, teammates and shareholders. We look forward to helping the company redesign how work gets done and capture the full potential of AI at enterprise scale.”
“Brown & Brown’s engineers are using Claude Code to develop in hours what used to take days, cutting troubleshooting time dramatically and catching vulnerabilities that other tools missed — and the company is now expanding Claude from a handful of pilot teams to the entire enterprise,” said Michael Hartman, head of Americas enterprise, Anthropic. “That’s what becoming an AI-first enterprise looks like — proving the value first, then giving every teammate the same capability.”
