Cowbell, an insurance technology company that provides adaptive cyber and specialty insurance solutions to small and medium-sized organisations globally, has announced the launch of Cowbell Prime One in the United States.
The firm is known for using data-driven underwriting and continuous risk monitoring to support businesses facing increasingly complex digital threats.
The new product is a non-admitted cyber insurance solution created for organisations with significant digital risk exposure and annual revenues between $250 million and $1 billion.
Prime One provides coverage limits of up to $10 million and specifically includes protection for incidents involving artificial intelligence (AI) and quantum computing—areas that are evolving quickly and remain difficult for many businesses to fully assess.
It is aimed at organisations with heavily digitised operations, addressing risks associated with cloud infrastructure, interconnected systems, third-party providers, financial transactions and sensitive data environments.
The policy structure has been revised to reflect the growing influence of emerging technologies on operational dependencies and decision-making. It offers a comprehensive mix of core and optional coverages, such as cybercrime, business interruption, system failure, data restoration and third-party liability, along with more specialised protections including biometric data breaches, improper data collection and cyber-related physical property damage.
“Cyber risk is no longer confined to traditional attack vectors,” commented Trent Cooksley, Co-Founder and Chief Operating Officer at Cowbell. “With Prime One, we are addressing the realities of modern risk, where AI-driven incidents, evolving fraud tactics, and the future impact of quantum computing require a fundamentally different approach to coverage. This product reflects our commitment to staying ahead of emerging threats and providing clarity when our policyholders need it most.”
A distinguishing feature of Prime One is its forward-looking treatment of quantum computing risk. The policy includes cover for potential encryption vulnerabilities and the compromise of encrypted data as quantum capabilities progress. While still an emerging issue, quantum computing is widely expected to challenge current encryption standards, increasing the importance of proactive risk transfer solutions.
Prime One also provides explicit cover for AI-related incidents, including risks linked to unauthorised access to or use of AI systems within business operations. As organisations continue to adopt AI technologies, this element is intended to ensure that insurance protection keeps pace with innovation.
The US launch builds on Cowbell’s experience in international markets, where collaboration with global specialty re/insurance provider Chaucer has supported the development of cyber insurance solutions tailored to complex risk environments. Prime One reflects those insights, adapted for the needs of larger, digitally dependent organisations in the United States.
“Prime One represents a significant step forward in how we serve the mid-market segment,” said Simon Hughes, Chief Commercial Officer at Cowbell. “We are bringing together sophisticated coverage, underwriting discipline, and distribution tailored to risks typically managed by national retailers. This allows us to meet the needs of larger organisations that require both flexibility and depth in their cyber insurance programs.”
Coverage is underwritten on a non-admitted basis by Chaucer Insurance Company, which holds an A (Excellent) rating from AM Best and an A (Strong) rating from Standard & Poor’s.
The product includes a one-year complimentary subscription to Cowbell’s Vendor Risk Assessment and Cybersecurity Awareness Training through its Cowbell Resiliency Services. In addition, policyholders that subscribe to Cowbell’s Managed Detection and Response service may be eligible for a Prime One MDR Endorsement, offering a $25,000 reduction in retention for certain coverages.
