American Growth Insurance (AGI) has launched as an AI-enabled insurance brokerage growth platform, supported by nearly $70 million in committed equity funding from Rockbridge Growth Equity, a partnership-oriented middle-market private equity firm, and venture capital studio Atomic.
Atlanta-based AGI describes itself as a retail brokerage in the specialty market serving commercial and personal lines clients. It aims to acquire independent insurance agencies and brokerages across the US and rebuild them as AI-native operations.
Ahead of its first acquisition, AGI said it partnered with 10 agencies over the past year to develop and test its AI-first operating model, lifting average agency profitability by more than 50% through revenue growth and productivity improvements.
With its first acquisition closed, the company plans to complete several more to surpass $10 million in revenue by the end of 2026.
Brian Morgan, CEO of AGI, commented, “American Growth Insurance is building out the next-generation, national insurance brokerage platform. AGI will deploy custom-built native AI technology, tailored to the operations of our partner firms, which is designed to facilitate collaboration and producer development.
“AGI’s goal is to enable greatness by unlocking our partners’ full potential, through modern technology and traditional client relationships.
“Our platform is designed for partner brokerage firms to build long-term growth founded on intelligent use of AI, cultural alignment, collaboration, and enhanced client service.”
Morgan holds more than 30 years of experience building public, private, and private equity-backed insurance brokerages.
He was previously the Chief Revenue Officer at Keystone Agency Partners, and has held various leadership roles at Marsh, Willis, Integro Insurance Brokers and The Plexus Groupe.
Morgan continued, “Unlike traditional acquirers, AGI is an operator that’s seeking true partnerships with independent agencies and brokerages.
“We are building a company where our partner firms sit at the table, shaping our strategy, technology and growth. In return, they gain real capital to achieve those goals. We’re offering a new option for growth and agency development.”
Tony Pulice, partner at Rockbridge Growth Equity, said, “AGI’s goal is to help smaller brokers leverage technology while supporting the high-touch service their customers demand.
“We believe Rockbridge’s experience deploying this model in related industries provides a solid road map for AGI, and we are excited to support Brian and the AGI team as they look for like-minded partners to join this innovative new platform.”
Michael Stenclik, Vice President at Atomic, added, “We reviewed more than 1,000 service industries before committing to this one. Insurance distribution is a massive category that has never been rebuilt from the architecture up, and the value of AI compounds only when it shapes the whole operating company rather than sitting on top of it as another tool.”
