Previsico, the live flood forecasting insurtech, has appointed Craig Deacon as its Chief Financial Officer (CFO). Most recently, Deacon served as the Vice President, Finance for Disguise Technologies.
In his new role, Deacon takes on responsibility for delivering on Previsico’s international growth and financial strategy, as well as overseeing future Investor Relations fundraising initiatives.
He specialises in financial strategy and planning, as well as working in investor-backed businesses. He has deep expertise working with start-ups and SMEs, particularly across Hardware, Software, and Service models, which will be invaluable in driving Previsico’s next phase of growth, says the firm.
Jonathan Jackson, Chief Executive Officer, Previsico, commented on the appointment, “Previsico is committed to delivering the world’s leading real-time surface water flood forecast technology to help mitigate the impact of floods. To do this, we need the best talent in the business on our team. As we continue to expand, Craig’s vast experience and expertise in financial management will be an enormous asset and we are delighted to welcome him onboard.”
Prior to Disguise Technologies, he was CFO for Ncam Technologies and Non-Executive Director for Nvizible.
Deacon said “Previsico’s proven sustainable technology immediately caught my attention to help solve climate-related challenges, which is an area close to my heart. The business is at an exciting time in its journey with a powerful service offering that’s ripe for market expansion, both in the UK and internationally.
“As a business, Previsico has evolved rapidly, which is a testament to the capabilities of its senior management team. I look forward to bringing my skills and experience to the mix, helping Previsico to support its growing customer base with ever more sophisticated, accurate, timely, and reliable tools for flood prediction and risk management.”
